Building a successful website involves many elements.
To begin with, it is worth mentioning the UX and UI components.
In short, the first one is about functionality, and the second one is about visuals. UX stands for User Experience.
In simple terms, this concept describes the whole experience that a user receives when interacting with a site and its main components.
The more thoughtful and understandable the interface, the easier it is for the user to get information and/or service.
UI or user interface designers are responsible for the look and feel of a platform.
They choose a color scheme, often with the help of a color tool, and use certain typography rules.
The latter job involves selecting styles for headings and paragraphs, deciding on fonts and line spacing, and matching the most appropriate sizes of text pieces.
UI specialists are responsible for the overall style of all the elements and blocks, their alignment, and more.
The attention of UX specialists is focused on creating a convenient interface and delivering a positive experience for a client interacting with the product.
They explore the structure of a digital product, make out the principles of its operation, and try to improve it by analyzing the user experience.
Their main task is to make sure that the product flows logically from one step to another and that the user needs to complete a minimum of actions to get the final result.
What Are Search Engine Algorithms Based On?
Want to understand how UX affects the positioning of a site in search results?
Then you need to learn how the search and result generation scheme works.
For starters, a person enters a query into a search box.
The system algorithms form a list of pages that match the request.
The user studies the Search Engine Results Page and goes to the site that he or she thinks is the best fit.
Upon getting to the site, the visitor observes its content and decides whether to stay on the page or leave it.
Usually, a decision is made within a few seconds.
If the person is satisfied with everything and they received necessary information or service, the mission is completed.
Now, it is worth highlighting that a search engine evaluates the quality of user interaction with a platform rather than the design of the site.
If the website matches the request, loads quickly, and is easy to use, the visitor will not leave it.
As an outcome, the more time the user spends on the page and the better the user engagement level is, the higher the position of the resource in the SERP.
This, in turn, will increase traffic to the site, the number of potential customers, and so on.
What to Look For When Launching a Website So That UX Positively Influences Rankings?
Firstly, not making an adapted version of a site for portable devices is a huge omission in our time.
You will not get high rankings if you do not provide a quality smartphone and tablet version.
Secondly, it is very important to think about the architecture of the site in a proper way.
You need to make sure your menu has a streamlined design and structure.
That it is not too cluttered and complicated, popups do not obstruct content, and navigation is clear and simple.
As practice shows, there are two nuances you should pay the most attention to.
They are a sitemap and a link embedded in your logo.
The first one usually contains all the most important elements in the correct hierarchy.
With the help of a logo turned into a link, users can easily return to the main page.
To check how the above items actually work, you can conduct usability testing.
Thanks to the testing, you can find shortcomings in a matter of minutes and understand what needs to be fixed.
And thirdly, do not forget that the “big picture” of the resource influences your website’s position in a SERP.
Therefore, the next most important components are the visual side, covering a relevant and interesting web design, and client-oriented content with informative and easy-to-read text.
UX design is a vital part of SEO.
Due to constant changes in search engine algorithms, it is important to keep your website up to date for your business to be successful.
Many experts behind search engines recommend using UX and SEO strategies to increase your site’s trustworthiness and rankings.
Want to get more traffic and reduce negative user experience?
Then you need to create a website that is attractive, noticeable, and optimized for both users and search engines.
And remember that details matter.
Little things like icons, graphics, keywords, text links, page download speed, colors, and fonts make all the difference in keeping people on your site and increasing conversions.
Petr is a serial tech entrepreneur and the CEO of Apro Software, a machine learning company. Whenever he’s not blogging about technology for itechgyan.com or softwarebattle.com, Petr enjoys playing sports and going to the movies. He’s also deeply interested in mediation, Buddhism and biohacking.