The internet is a vast place.
As of June 2021, there are over 1.86 billion websites, and that the number is growing should surprise no one.
After all, every business in the world needs a website, and most individuals have the use for a website as well.
This does, however, present a problem.
How do you make a website that stands out from the endless others that populate the web?
Let’s take a look at the steps you can take when using a website builder to add a personal touch.
Website builders like Wix have all the tools you need, including customizable themes, intuitive apps, and a form builder that can be adapted to suit you and your customers’ needs no matter how niche.
Websites serve an endless number of purposes in 2021.
There are countless blogs, how-to sites, artist profiles and portfolios, and websites for every business.
However, no matter the purpose of your website, you need to make it personal so as to grab the attention of your visitors.
Here are some of the ways you can add a personal touch to your professional website.
Design a Logo for Your Personal Website
A logo may not seem like a necessity when creating a website, but it really does make a difference.
This is because the logo will not only accompany the title of your website.
It will also appear in the tab bar of your visitor’s browser. It will come up in Google searches.
It will even appear next to your name on communications via email.
Designing a logo is also a way to bring your aesthetic to your website without taking up too much space.
It becomes a ubiquitous part of your website that has a subtle impact on people’s attention.
Use Personal Photos
Stock photos are incredibly useful.
They provide images that make websites and articles pop while serving as an easy demonstration of what you are trying to convey.
However, they are by definition impersonal.
Depending on the purpose of your website, personal photos vary in importance.
If you are showcasing unique products, you obviously can’t use stock photos.
But even if you don’t technically need to include personal photos, you should.
Hire a photographer to take professional pictures of you and any staff you have.
Have them take photos of your office space and some of the projects you are working on.
If you are building a portfolio of your own work, a photograph of you is essential.
People want to know who they are working with.
Write a Blog for Your Personal Website
No matter what type of website you are building, you can benefit from a blog.
A blog brings a personal touch to your site by simply sharing what you or your business is up to.
However, it can be much more than that.
For companies in a particular industry, a blog shows that you know what you are doing.
For individuals trying to advance their career with personal branding, a blog shows your unique way of thinking.
Blogs also help to bring in organic traffic. Inbound content refers to articles that you write about subjects related to your field of expertise that people will find in Google searches.
So, if you are a tech startup, articles about tech issues will attract the exact people who you want to visit your website.
They may come off as cheesy or disingenuous, but testimonials really do work.
By featuring the praise you have received from previous clients, you advertise yourself without having to talk yourself up.
Visitors to your website learn about you and the way you work.
The caveat is that you should never make up your own testimonials.
It tends to be obvious to visitors, no matter how natural you try to make them sound.
This is especially true if you use stock photos of people as the faces of your testimonials.
If you don’t have any testimonials yet, you don’t need them right away.
Once you have a few happy clients, you can use their satisfaction to attract more.
Add a Video
There is no better way to personalize your website than by adding a video with you and your staff in it.
While the world has advanced in terms of text and voice-based communication, there is still no better way to express yourself than in person.
Of course, your video should be professionally shot and highly curated.
It should show the best side of you while being very personable and charming.
Adding a video is so effective because it is content only you can provide.
It is entirely unique and will bring a personal touch to any website.
Petr is a serial tech entrepreneur and the CEO of Apro Software, a machine learning company. Whenever he’s not blogging about technology for itechgyan.com or softwarebattle.com, Petr enjoys playing sports and going to the movies. He’s also deeply interested in mediation, Buddhism and biohacking.