Beauty Filters: How to Add to Your Video

The beauty AR landscape is now thriving and breaking new grounds for multiple brands like TikTok, FaceYoga, Sephora, Ulta, and others.

More and more domains from cosmetics and well-being to e-commerce and social media adopt beauty filters and video editing software.

They want to serve customers with innovative and engaging content while driving sales and reducing return rates.

However, many companies are still wondering if it’s viable and investment-worthy to spend fortunes on AR-powered beauty products and facilitate their business growth.




If this resonates with your needs, this post will be a great help by featuring:

– Beauty app filters: nuts and bolts;

– 3 must-watch use cases of adopting beauty filters among multiple domains;

– core benefits of beautification-powered video editors with face filters for your business;

how to add a beauty filter to videos for Android and iOS.


Beauty Filters: Nuts and Bolts

Beauty augmented reality is about empowering digital products with AR-centric technology solutions designed to facilitate a business-customer balanced experience.

Companies add beauty filters to their business-oriented solutions for the following:

  1. drive user engagement
  2. boost user-generated content
  3. improve organic promotion
  4. skyrocket sales
  5. shorten product return rates.

In turn, AR-powered beauty solutions serve a purpose for customers.

They do it by providing an immersive user experience, higher satisfaction rate, and offering a try-before-buy approach.

It enables customers to ensure the product fits their needs by trying it virtually in real-time based on the face tracking technology.

Thus, customers no longer need to spend days or weeks waiting for the delivery process and then returning products in case of a no-fit scenario.

So, beauty filters include multiple AR-powered effects and solutions.

For instance:

  • Skin smoothing
  • Teeth whitening 
  • Acne removal
  • Eye bag removal
  • Face morphing
  • Expressive eyes
  • Virtual makeup.


Beauty Filters for Videos: 3 Must-Try Use Cases

Social Media

TikTok and Snapchat apps boomed on the social media landscape many years ago and multiple brands are still trying to gain the same success level.

So here comes beauty AR.

It facilitates user engagement, drives organic user-generated content, enhances promotion activities, and even evolves in-app purchases. 

The more advanced AR-powered beauty filters you add to the in-app’s real-time video editor, the more new grounds you can break and skyrocket the number of app store downloads and users acquired.


Beauty filters streamline the e-commerce and retail experiences by adding different features.

For instance, real-time virtual try-on solutions, AR-enabled marketing campaigns, and tailor-made product/service reviews. 

For example, Gucci has hit the mark with beauty filters.

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They did it by empowering their mobile app with virtual try-on technologies.

In other words that enables customers to try accessories, clothes and even watches virtually without struggling with the offline shopping experience.


Dating Apps

Loko and Lolly dating apps are among the market-leading products.

They adopt beauty AR-powered solutions to streamline the dating experience.

Thus, beauty filters empower real-time messaging and short-form video content.

They reach it by increasing user privacy and beautifying appearances which makes chatting smooth and seamless.


Key Benefits of a Video Editor with Beauty Filters

AR-powered video editors with beauty filters revolutionize the way brands serve customers and users by adding immersive virtual experiences and cutting-edge automation.

On top of that, companies also benefit from integrating beauty filters into their built-in video editors and here are the core strengths they get.

First, vendors drive organic user-generated content.

Augmented reality-enabled solutions engage customers and users to create new things.

For intsance, never-seen-before video content like clips, highlights, educational videos, shoutouts, and others.

AI-centric technologies simplify the way users can generate content that amazes communities.

This leads to producing way more user-generated content compared to traditional brand-oriented approach.

Second, companies enhance user engagement.

Beautification-enabled filters and effects make users more confident.

So users can create selfie-oriented video and photo content which drives engagement and facilitates the customer loyalty.

Thus, customers no longer feel insecure about their on-camera appearances.

And that serves a purpose for both brands and users to intensify their cooperation and grow together.

Third, video editors with beauty filters help brands skyrocket sales initiatives.

The Covid-19 pandemic has changed the way brands do their business.

Moreover, it forced companies to fully digitize their operations and move online to survive and thrive on.

In 2020, multiple vendors started integrating AI-driven real-time virtual try-on solutions.

So it became a game-changer and helped innovation-centric companies carry on their growth.

The try-before-buy approach didn’t take long to succeed.

In addition, the statistics showed that brands increased the cart-to-order ratio by 3 times while getting a 25% sales growth.

Not even mentioning market-leading vendors like Sephora, Ulta, or Benefit, beauty filters facilitated multiple SMBs.

For instance, Looké to reach >55,000 downloads shortly after launch and grow its revenue.


How to Add Beauty Filters to Video Apps

When it comes to empowering business products with AR-enabled solutions, many companies wonder how to add beauty filters to video editors in a cost-efficient and timely fashion.

From-scratch custom app development is a pricey and long-run initiative.

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Strictly speaking, it may force companies to spend fortunes up to $200,000 and 10-12 months.

Instead, brands can purchase AR SDK solutions – pre-made software development kits with tons of ready-made modules and features that are quick to integrate into an existing application.

For example, Banuba Face AR SDK.

It’s an augmented reality-powered kit with over 1,000 beauty and facial filters, real-time or post-processing 3D masks, video editing features, and many others.

Let’s now dive into the integration process taking Face AR SDK as an example.


Technical Requirements and Setup

Here are the core technical requirements you should follow to integrate beauty filters into your video editing app:


  • The latest Banuba Video Editor and Face AR SDK releases
  • Java 1.8+
  • Kotlin 1.4+
  • Android Studio 4+
  • Android OS 6.0 or higher with Camera 2 API
  • OpenGL ES 3.0 (3.1 for Neural networks on GPU).


  • The latest Banuba Video Editor and Face AR SDK releases
  • iPhone devices 6+
  • Swift 5+
  • Xcode 13.0+
  • iOS 12.0+.

NOTE: both Face AR and Video Editor SDKs are required to adopt beauty facial filters in your app’s built-in video editor.


How to Integrate Beauty Filters to a Video Editor

The below-mentioned instructions will guide you through the step-by-step integration process for native iOS and Android applications.

Native iOS:

Banuba’s GitHub page provides a detailed integration flow with code samples to add facial beauty filters into your iOS-based app.

In addition, it includes a list of dependencies, tech details, supported media formats, etc.

Also, Banuba offers a comprehensive FAQ section with the core answers you may have while integrating the solution. 


Native Android:

Check Banuba’s GitHub page to learn the step-by-step instructions for native Android app integrations.

Also, check the FAQ page to find relevant answers to your ever-emerging questions.