If you’re in the event planning business, you know that engagement is one of the most critical aspects of putting together a successful event. An engaging event is one that people will remember long after it’s over, and it’s also one that will generate positive word-of-mouth buzz.
So, how do you create an engaging event? By using the best tools available, of course! Here are some of our favorites.
An Engaging Event with Social Media
Social media is a powerful tool that can be used to engage with your audience both before and during an event. Before the event, you can use social media to build hype and anticipation by sharing details about what’s in store. You can also use social media to solicit feedback from potential attendees about what they would like to see at the event.
And during the event, you can use social media to provide live updates and coverage and engage with attendees in real-time.
How To Maximize the Impact of Your Next Event Using Social Media?
As an event manager, you know that social media can be a powerful tool to promote your event and sell tickets. But with so many different platforms and strategies to choose from, it can be difficult to know where to start. Here, we’ll give you tips on using social media to maximize the impact of your next event.
Choose the Right Platforms
The first step is choosing the right social media platform for your event. LinkedIn may be the best platform to reach your target audience if you plan a corporate event. If you’re planning a music festival, Facebook and Instagram may be better choices.
Some specialized event planning platforms can be a good fit for specific events, such as weddings or conferences.
Once you’ve selected the platform or platforms that make the most sense for your event, it’s time to start creating content. Posts should be informative but also engaging and visually appealing. Be sure to use hashtags and keywords that will help potential attendees find your event. And don’t forget to include a link to your event website or ticketing page!
Promote Early and Often
Promoting your event on social media is best to start early and post often. Begin promoting your event several weeks in advance, and ramp up your activity as the event date approaches. Posting daily or multiple times per day is not too much – in fact, it’s better to err on the side of posting too much rather than too little.
Just be sure not to repeatedly bore potential attendees with the same type of content. Mix things with images, videos, polls, giveaways, and other interactive content.
Engage With Your Audience
Once you start promoting your event on social media, you’ll likely get some questions from potential attendees. Be sure to respond promptly and courteously to all questions and comments – this is a significant opportunity to build rapport with potential customers and create a positive impression of your brand.
If you’re struggling to keep up with the volume of questions and comments, consider assigning someone on your team to monitor social media during the promotion period.
Social media can be a powerful tool for promoting events – but only if used correctly. By following these tips, you can ensure that your next event gets the social media attention it deserves.
Event apps are another great way to boost engagement before, during, and after an event. Various event apps are available, but some of the most popular ones allow attendees to view the event schedule, create a personal itinerary, access maps, and floorplans, receive important updates and alerts, and connect with other attendees.
Event apps are a great way to keep attendees informed and engaged throughout the entire event experience.
How To Maximize The Impact of Your Next Event Using Event Apps?
Event apps are one of the most valuable tools that you can use to make your next event a success. Event apps can help create a more engaging and memorable experience for everyone involved by allowing attendees to interact with each other and the event content.
Here, we’ll discuss tips on how to use event apps to maximize the impact of your next event.
Choose the Right App for Your Needs
There are various event apps available on the market, so it’s essential to choose the right one for your needs. Consider the nature of your event and what you hope to achieve with the app. There are apps designed for specific events, such as trade shows or conferences, and general-purpose event apps can be used for any event.
Once you know what type of app you need, you can start evaluating different options to find the best fit for your event.
Make Sure the App Is User-Friendly
You want attendees to use the app during your event, so it’s essential to choose an app that is user-friendly and easy to navigate. The last thing you want is for attendees to get frustrated with the app and give up on using it altogether. Test the app before the event to ensure it is easy to use and contains all the necessary features.
Promote the App Before and During the Event
If you want people to use the app, you must promote it before and during the event. Include information about the app in your marketing materials, such as email invitations and posters, and announce the app at critical points during the event, such as during registration or breaks between sessions.
Promoting the app will ensure that more people are aware of it and will likely use it during the event.
Collect Feedback After the Event
After your event, take some time to collect feedback from attendees about their experience using the app. This feedback will be valuable in helping you improve future versions of the app or choose a different app altogether for future events. You can collect feedback through surveys or talking to attendees directly after the event.
By following these tips, you can use an event app to create a more engaging and successful experience for everyone involved in your next event!
On-Site Games and Activities for Having
On-site games and activities are always a hit with attendees, and they’re also a great way to encourage people to mingle and network with each other. If you’re planning an outdoor event, consider setting up lawn games like cornhole or giant Jenga. Or, if you’re hosting an indoor event, scavenger hunts or trivia contests are always fun options.
No matter what type of games or activities you choose, ensure they fit with your event’s overall theme and tone.
How To Maximize The Impact of Your Next Event Using On-Site Games and Activities?
You’ve booked the venue, sent out the invitations, and planned the perfect event. Now it’s time to ensure your attendees have a great time! One way to do that is by incorporating on-site games and activities. Here are some tips on choosing suitable games and activities for your event.
Consider Your Audience
The first step is to consider your audience. What types of games and activities will they enjoy? If you’re not sure, ask them! Sending out a survey before the event is a great way to get feedback and ensure you’re providing something that will be popular.
Choose Games and Activities That Align With Your Event Goals
Once you know what your attendees want, it’s time to start planning. When choosing games and activities, select ones that align with your event goals. For example, if you’re hosting a corporate training event, you might want to incorporate team-building exercises into your on-site games and activities.
Don’t Forget About Prizes
Everyone loves winning prizes, so incorporate them into your games and activities. Attendees will be more engaged if they know there’s something valuable at stake.
Make Sure You Have Enough Staff On Hand to Run the Games and Activities Smoothly
Nothing ruins fun quicker than long lines and frustrated attendees. Make sure you have enough staff on hand to help things run smoothly.
Games and activities are a great way to add fun and excitement to your next event. By following these tips, you can choose the right ones for your audience and ensure they have a great time!
Engagement is vital when putting together a successful event, so make sure you’re using the best tools available to help make your event engaging. From social media to on-site games and activities, there are plenty of ways to ensure your guests have a memorable experience.
Petr is a serial tech entrepreneur and the CEO of Apro Software, a machine learning company. Whenever he’s not blogging about technology for itechgyan.com or softwarebattle.com, Petr enjoys playing sports and going to the movies. He’s also deeply interested in mediation, Buddhism and biohacking.